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Meet Irina Ovrutsky
Frustrated by the lack of playful children's clothing options, Irina took matters into her own hands, sparking a creative journey to design the fun and colorful attire she envisioned for her kids and others. Each doodle, patch, stitch and sequin is Inspired by her own little ones, Lola, Shia, and Julian. Lola & The Boys is not only a love story to her children but a testament to the belief that kids’ apparel can and should be as dynamic as their imaginations.
Lola & The Boys isn’t just a clothing line; it’s a celebration of the vibrance and untamed creativity of childhood.
Lola & The Boys is a world where unicorns prance, rainbows embellish every closet, and glitter is the currency of cool. Irina’s European heritage, combined with her Chicagoan spirit, has woven a tapestry of designs that not only captivate the senses but also echo the innate joy and freedom within every child.
From recess to runway,
Lola & The Boys is there. For the former model turned designer, the transition from high fashion to high-quality kids’ wear was more than a career shift; it was a personal revolution. She saw her children not just as muses, but as consultants, giving her brand the authenticity that only a child’s endorsement can provide. Irina's designs have earned the trust of parents worldwide. Their exceptional versatility allows her designs to effortlessly transition from the playground to concert stage, make Lola & The Boys a favorite amongst celebrities and their children.
Unicorn World is open. We can’t wait to welcome you to our new home.
What started as an idea in a garage, has evolved into an international phenomenon. Her philosophy that fashion should be fun, expressive, and a little bit extra has resonated with an audience far beyond anything Irina ever imagined. Now with the opening of Unicorn World, the brand's second brick-and-mortar store, Irina is able to bring dreams into reality. More than a store, Unicorn World is designed as a vibrant hub to build and foster community. Irina is excited to a range of events in this space, bringing everyone together for memorable experiences that celebrate the spirit of togetherness.
